Tata Group Chairman - Ratan Tata, on Monday, unveiled world's first Gold Jewellery Car that's worth Rs. 22 Crore, according to reports. Called - the Goldplus Car, this car is none other than Nano,embellished with Gold and silver jewellery and studded with precious gemstones.
But this car is not for sale, in fact it's a promotional initiative by Goldplus Jewellery-a Titan industries company- which is a part of Tata Group only. However, this unique car is fully functional and has been launched with an aim to celebrate 5,000 years of Jewellery making in India.
According to Tata officials, the car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones, including diamonds and rubies.
"As many as 14 techniques of Jewellery making have gone behind the effort - from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to traditional naqashi, marking the convergence of diverse and culturally distinct jewellery making techniques from around India," the official told IANS.
After its sparkling launch in Mumbai, the world's first Gold jewellery car will travel to all the Goldplus Jewellery stores located at 22 different cities of India. See the pictures below: