Airtel's latest ad-campaign - 'Har Ek Friend Zaroori Hota Hai' has though made the entire youth segment in India go crazy over the catchy song, but that instead of bringing down the spirits of their prime rivals- Vodafone- has inspired them to do something even more whacky, and something that touches the youth right where it matters the most! Yes, going beyond the world of friendships, vodafone has targeted the most frequently visited social networking arena on the web- The Facebook! This move actually, comes to promote their latest Facebook Phone- Vodafone 555 blue. Not surprisingly, people have already started humming- 'He's alwaysssssssssss on facebook'!!
"He's always on Facebook"- is the latest advertisement/song by Vodafone that has started navigating all the TV channels informing the viewers that Vodafone caters to all your needs of 'Happy Facebook-ing'. The song is in English, with superb lyrics and a gripping video. Check it out... :)
This two-minute commercial is created by Ogilvy and Mather and targets facebook users.
About Vodafone Blue 555 Phone:
The phone has a dedicated Facebook button that would connect the user to the biggest social network on the planet, Facebook.
The phone will also ask your Facebook login credentials when you boot the phone for the first time. Which means, you will be able to use the phone only if you have a Facebook account. The integration is too deep into the software architecture that would keep you connected to Facebook Always. The phone is expected to come with a price tag of about Rs. 5000, which is around $110.
Here’s the configuration that’s expected from the phone:
And why's Vodafone targeting only the Facebook users?
A quick look at the numbers tells you why.